RETAIL BLONDE ELEVATION YELLOW OUT SHAMPOO

This professional line has been created to brighten and vitalize bleached, blonde, grey and highlighted hair. Enriched with grape extract and purple pigment, which intensely moisturize hair and neutralize unwanted yellow highlights for pure, absolute and impeccable blondes.

It contains special three-dimensional anti-reflective and extremely advanced purple pigments that act by delicately neutralizing the yellow tones in bleached, grey/white hair, making hair look naturally brighter.

Grapes have valuable properties to reinvigorate hair full of antioxidants, vitamins and mineral salts – giving you an immediate energy boost. Black grapes contain high quantities of potassium, vitamin C and vitamin A which, together with polyphenols, give them excellent antioxidant properties. Rich in resveratrol (the anti-ageing antioxidant par excellence), this strengthens skin, stimulates the skin's microcirculation and acts as an anti inflammatory, fighting against skin ageing.